A courteous, knowledgeable salesperson isn’t enough. The most successful salesperson is an enabler, a cheerleader, an ally in supporting and justifying the purchase of a motorcycle. Read more >>
How much money can we accept? Too often we take for granted that everyone knows if F&I accepts cash funds in excess of $10,000, they must reported it to the federal government on Form 8300. BUT: Read more >>
It’s more a slow ascending hill than a dramatic climb, but the improved retail performance continues for the industry, even in October, according to dealer data provided to us from ADP Lightspeed. But what’s more surprising than the gradual improvement in retail sales compared to earlier this summer are the dramatic differences we’re seeing in new unit sales by region. The average number of dealers who have seen an increase — in dollars, not volume — in new unit sales varies significantly by region. Read more >>
It’s a pretty rare time when something pushed as a win for the environment doesn’t actually translate into a loss for the small business owner. However, a new law that will impact California dealers in the new year and other dealers nationwide in years to come could actually be a service department boon this winter Read more >>
Did you hear that roar coming from Cupertino, Calif., earlier this week? That’s the headquarters of Ducati North America, where it’s likely officials did more just a little celebrating after hearing three words that had not been uttered there in 13 long, long months: A sales increase. Read more >>
Customers are funny; they don’t always express what they are thinking about your store or your product. The only way to know you’re not impressing your visitors is the amount of times the door swings but the cash register does not ring that beautiful sound. Read more >>
In a time when customers seem to be few and far between, there’s no question customer service needs to be at its best to maintain existing healthy relationships and form new, lasting relationships. A panel of industry officials, including myself, will dive into the nitty gritty details of what it takes to build and maintain strong relationships with your customers. Read more >>
Avoiding the possibility of jail time or a huge fine is a matter of knowing what federal regulations govern the operations of your F&I office and making sure your employees are following them. To answer the following question, “How compliant are you with federal regulations for your dealership?” regular audits are a must. Read more >>
