Who are you marketing to? The answer to this question shapes your entire campaign, yet is overlooked too often. Of course, most dealers would say the logical answer of “I’m looking for people who are interested in motorcycles and ATVs, etc.” as your goal is to drive people who will buy something from you into your store. As we all know, however, this is much more difficult than it sounds. Read more >>
ORLANDO, Fla. — Usually it’s the new bike model that gets unveiled at the dealer meeting. You know, where the black covering gets slipped off in dramatic fashion. Read more >>
INDIANAPOLIS — President Obama received some harsh jabs from the U.S. Chamber of Commerce’s chief economist during the Motorcycle Industry Council’s recent meeting at the Dealer Expo. Read more >>
We are all worrying about how to increase sales, keep costs in line and hire the right people. Now we also have this extra step of F&I compliance. But don’t over-think, “How do I do all this and stay in business?” Try to keep things simple. Here are four steps you can take to establish an effective compliance program to help protect your dealership. Read more >>
Along with the lack of trade-show models, which I personally wasn’t disappointed about, the overall supplier attendance at the Dealer Expo in Indianapolis this past weekend was quieter than previous years. That’s not to say, however, the attendees’ spirits weren’t up. Read more >>
It’s hard to own up to this, but here goes: In a sea of parts and accessories at the recently held Dealer Expo, the one item that really grabbed my interest wasn’t actually a part or accessory. Strange, huh? Read more >>
After being in business for nearly 40 years, it’s easy to go through the motions, but a dealer I recently talked to has managed to do much more than that, and in doing so, improve customer and employee satisfaction Read more >>
Recently my blogs have addressed the question of various types of equity ownership interests in motorsports dealerships. For example an incorporated dealership could issue common stock and preferred stock, with preferred stock representing a first claim on the earnings of a company and common stock representing future growth and appreciation in excess of the preferred return. Read more >>
There is an intelligent, valid effort under way to promote retail sales for the industry that is falling on deaf ears. Read more >>
If I walk into your store and don’t find everything I’m looking for and then go online and see all of the products I wanted to see, which is the better shopping experience? Read more >>
