http://insider.powersportsbusiness.com/2010/02/an-educated-guess-or-a-history-of-success/ Exclusive news, info and commentary from PowerSports Business Tue, 22 Nov 2011 16:56:04 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://insider.powersportsbusiness.com/2010/02/an-educated-guess-or-a-history-of-success/comment-page-1/#comment-182 Morrie Van Dorp Thu, 25 Feb 2010 15:44:55 +0000 http://insider.powersportsbusiness.com/?p=690#comment-182 Tory...I have been preaching this to outdoor power dealerships for the past 5 years. It is amazing how many still believe in the concept that, "I have my customers, they know where I am at and I do not have to advertise or more importantly, market to them." We deal strictly in targeted direct mail programs. We always encourge mailing your customers. Quite frankly, it will be your easist sale if you invite them back. Tory…I have been preaching this to outdoor power dealerships for the past 5 years. It is amazing how many still believe in the concept that, “I have my customers, they know where I am at and I do not have to advertise or more importantly, market to them.” We deal strictly in targeted direct mail programs. We always encourge mailing your customers. Quite frankly, it will be your easist sale if you invite them back.

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