In Economics 101, I learned when demand increases, price increases. I also learned when demand decreases, so does supply, which often results in labor cutbacks. I know, genius, right? However a dealer I recently spoke with doesn’t believe in subjecting his business to these basic economic laws. Read more >>
Every dealership has a top-performing salesperson, selling more motorcycles than anyone else; maybe selling more than two or three other salespeople combined. We know that between seven and nine out of 10 new motorcycle shoppers walk back out the door without buying, and ironically your best salesperson may drive more of these potential customers away from your dealership than anyone else. Read more >>
Do you know how to influence and guide shopper behavior? Do you know one of a store’s functions is not just to house products, but to drive sales? Is your store a destination? A place I not only to buy what I need, but find products I want. Read more >>
Recently there have been several attempts to scam dealers with fraudulent documents. Some of these are presented as International Bank Drafts with routing numbers from two Treasury bureaus, the Finance Management Services and the Bureau of Public Debt. Read more >>
It is understandably tough out there. Myself and other manufacturers are all fighting for your valuable wall and floor space. There is less disposable income being spent and a record level of savings. If you’re going to survive, a tight budget must be kept, so it is time to get creative. It is time to train up your staff, revise your approach and sharpen your repertoire. Read more >>
If you’re looking for ways to engage your consumers with an e-mail newsletter but you’re a little short on 2010 new product launches and frantically looking for interesting material, then look no further. The federal government is coming to your rescue … unbelievable, huh? Read more >>
Where is the first place you look when visiting your local dealership? In my experience, I am often drawn directly to the new bikes and new products to check out the latest and greatest. It seems like many enthusiasts do the same, like moths blindly flocking to a light. Rider enthusiasts are attached to new and innovative products. Read more >>
Dealerships gearing up for the spring and summer selling season should remember a new federal regulation that is going into effect this June. Starting June 1, dealerships will have to comply with the “Red Flags Rule,” a program geared at identifying and responding to identity theft. Read more >>
We all make little mistakes as a routine part of our daily lives. Once in awhile, however, we make a mistake that is not so little. How you handle it is the key. The following scenario is based off a real-life customer service call center report. Read more >>
Why does a consumer care about you or your dealership? In truth, he or she doesn’t — at least not at first. Don’t take it personal. They’re not going to care about anything beyond a good deal until you offer them reasons to think otherwise. Read more >>
