What brand ranked No. 1 in annual retail sales practice survey?

If you examined how well sale staffs sold each particular motorcycle brand in a dealership, which brand would come out as No. 1? Read more >>

Answering the brochure debate

Motorcycle prospects walk into a dealership interested in buying a new motorcycle, but the facts say that half the time those prospects will walk back out the door holding nothing in their hands. No keys to a new bike, but also no brochure. Read more >>

Your customers need a tap on the shoulder

Think of your favorite Web sites…. In your spare time, which of those do you type in your browser and visit every day? How about every week or month? Read more >>

What the ‘new normal’ of consumer spending means

If you’re weighing to just what extent you need to spend staff time on your operation’s online efforts, then consider this. This being the “new normal” of the average consumer spending as indicated by a March survey of 14,000 consumers on www.Gallup.com. Read more >>

A clear picture of the industry’s past 15 months

Want to see exactly what has transpired at the dealership level in the past 15 months? Then check out this graphic. Read more >>

The essentials of women’s apparel

I’ve heard dealers say time and again they’re unsure of what to carry for women’s clothing because women are so picky and there aren’t enough women riders to carry a large inventory. Read more >>

Building a Web site that gets results

These days, building a Web site is pretty easy. There are free templates more advanced than the sites major companies used a few years back. And if you need something more robust than what’s available for free, there are plenty of individuals and companies out there more than happy to meet your needs. Read more >>

Your Web/E-commerce questions answered

On Saturday Night Live last weekend an “anchorman” said the iPad was just another thing people were buying so they could figure out how it worked. Read more >>

Define the industry’s toughest challenge

From our perspective, it’s not difficult to identify “must dos” in today’s changing marketplace.

And in fact, those are often addressed in Powersports Business.

Our perspective, however, may not be the same as yours, which could be more localized or more central to a particular market segment or consumer group. Read more »

Riding off the recession in Daytona

Despite the cold temperatures and waning economy, Chicken Little’s sky did not fall on Daytona Bike Week this year. It fact, it flourished, proving motorcycle riders will not give up their beloved sport when times, or weather, are tough. Read more >>