By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
MAY 27TH, 2010
At a recent open house I attended, the dealership put a 20 percent discount straight across the board on all apparel products sold that day. They made signs in bright green paper and hung them on the walls and fixtures. As a result, the store looked like it had large green markers everywhere. Unless you really took a moment to focus on the signs, you as a visitor didn’t know what they were about. Read more >>
By NEIL PASCALE, EDITOR - POWERSPORTS BUSINESS
MAY 25TH, 2010
If you were to examine current-day dealership revenue and break it out by department, how would it look? And secondly, how different would it be today vs. three years ago when the U.S. economy and our new unit sales were humming along? Read more >>
By KARIN GELSCHUS - ASSOCIATE EDITOR, POWERSPORTS BUSINESS
MAY 21ST, 2010
If you haven’t already heard, Polaris has decided to create a new facility in Mexico, which will eventually lead to the sale or closure of Polaris’ Osceola, Wis., manufacturing operations. Read more >>
By NEIL PASCALE, EDITOR - POWERSPORTS BUSINESS
MAY 18TH, 2010
If retail sales aren’t bouncing back fast enough for you, then a bit of humor certainly couldn’t hurt. Here are memorable tales or quips I’ve been told by three well-known industry veterans that ought to bring a few more smiles to your day. Read more >>
By KARIN GELSCHUS - ASSOCIATE EDITOR, POWERSPORTS BUSINESS
MAY 14TH, 2010
The latest challenge the motorcycle industry faces is the possibility of mandatory anti-lock brake (ABS) regulations. An independent, nonprofit insurance group has called for the federal government to require ABS on all new motorcycles. Read more >>
By CHRISTOPHER KOURTAKIS - OWNER, 360° INDUSTRY SOLUTIONS
MAY 13TH, 2010
The days of just having a Web site to drive traffic to your company are gone. Your site needs to effectively communicate with your customers, rather than just provide them with information. Below are five simple and easy ways for your site to become more interactive. Read more »
By MIKE DAVIN - ONLINE EDITOR, POWERSPORTS BUSINESS
MAY 11TH, 2010
In the old days, if you had a suggestion for your favorite magazine, you could call them up or compose a letter to the editor. Read more >>
By JAN KELLY - CONTRIBUTING BLOGGER
MAY 10TH, 2010
Jan Kelly, president, Kelly Enterprises – Many dealerships have downsized their personnel to the point of not having a dedicated F&I manager. Is that department just as profitable without the dedicated person focused on the task each day? Who is presenting the ancillary service policies, and working with the lenders to secure the customer financing? Read more >>
By KARIN GELSCHUS - ASSOCIATE EDITOR, POWERSPORTS BUSINESS
MAY 7TH, 2010
To say that smartphones, especially iPhones and Androids, are increasing in sales faster than other cell phone devices is a huge understatement. Read more >>
By CRAIG BROWN – FORMER VP OF BUSINESS DEVELOPMENT, V-SEPT INC.
MAY 5TH, 2010
Scenario (based upon a real-life customer service call center report) – Your call center, in a routine follow-up customer satisfaction survey, discovers that the customer was killed in a motorcycle accident. Sadly, the accident involved an eighteen year old who received the motorcycle as a high school graduation gift. He never saw his graduation day. The boy’s mother, through a choked-up voice, asked that the dealership come and take the mangled motorcycle away. The dealership was unaware of the accident because the customer lived outside the range of their local newspaper. Read more >>
