Last month I pointed out that there are significant disadvantages to forming what is called a C Corporation. That’s what most of us think of as a regular corporation, a corporation that files tax returns for its own income and losses and pays taxes at a corporate rate, not an individual rate. Read more >>
An increase in unit sales for your dealership: It is possible, even in today’s economy. Read more >>
Tags: Neil Pascale, Webinar
Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another news feed. Our readers have plenty of resources to get the news, whether it’s through the print magazine, bi-weekly e-newsletter, Twitter or our website, so we’re steering clear of providing another news application. Read more >>
Jan Kelly, president of Kelly Enterprises — This past week we received notice that the Red Flag Rule implementation date was delayed for the fifth time. Many of you reading this may think this is something to ignore, and those of us in education and compliance are feeling as if we have been living in the story of “Peter and the Wolf.” Rest assured the wolf will be knocking one day, and it is our hope that each dealership will be prepared. Read more >>
How is the retail picture in my showroom different from my region or the nation at-large? That common and incredibly important question is challenging enough to answer with regard to some new unit categories. (UTVs to name one!) Read more >>
Tags: Neil Pascale, preowned
While I can see some college kids thinking this would be the best money they ever spent, I can’t see the manufacturer making any real money — really an investment down the drain. Read more >>
Most motorcycle dealerships fund their used inventory out of cash, and when cash is tight the outcome is often a reluctance to even consider taking a trade-in. On the other hand, we also know that the most successful salespeople make buying a new motorcycle from their dealership as easy as possible, and removing a shopper’s old motorcycle as an obstacle is often an important psychological step for the shopper to seriously consider buying a new motorcycle. Read more >>
It’s likely you’ve been asked, “What makes your company different than your competition?” Hopefully you’ve asked yourself that question and answered it. Great. Now spell it out for your customers on your Web site. There was more than $177 billion spent on online sales in 2009 and that number is expected to increase again this year, according to the U.S. Census Bureau, so make sure people know why they should buy from you even before they step into your store. Read more >>
Tags: Karin Gelschus, online
Both the parts and service departments need to make a profit, but it CANNOT be at the other’s expense. If the parts department sells parts at MSRP to the service department to make their profit, then how does the service department maximize their profit? Read more >>
You’d never guess UTV sales were believed to be down last year from the number of upgrades and additions this year in both areas of the side-by-side market – utility and sport. Read more >>
Tags: Karin Gelschus, UTV
