LAS VEGAS — Executives from Ducati’s parent company met with the company’s North American dealer network over the past few days in Las Vegas, outlining future initiatives and some immediate changes. Read more >>
Newsletters are a cost-effective way to engage with your target market. Because your subscribers have opted in by providing you with their e-mail address, they are interested in hearing from you. Keep their interest by creating newsletters they will want to read. Read more >>
The following is based on upon a real-life customer service call center report. Read more >>
Years ago, after he had created a multi-billion dollar business from scratch, Ross Perot was asked about his role at the company. His answer was “sales.” Along with all the other obvious roles of a CEO, Perot was clear his top priority was taking care of customers and finding new customers. Read more >>
By receiving a steady stream of dealership e-blasts, it’s relatively easy to identify new or clever marketing tools that stores are using nationwide. Read more >>
Fall is approaching and now is the time to clear out all summer seasonal products, from gloves to life vests. Read more >>
