Hoarding has come into our consciousness through TV programs showcasing people who have extreme hoarding issues. I had not made a connection of hoarding as a retail problem until I thought of one stand out dealership showroom make over. Read more >>
Tags: Jennifer Robison, retail
At a recent open house I attended, the dealership put a 20 percent discount straight across the board on all apparel products sold that day. They made signs in bright green paper and hung them on the walls and fixtures. As a result, the store looked like it had large green markers everywhere. Unless you really took a moment to focus on the signs, you as a visitor didn’t know what they were about. Read more >>
Tags: Jennifer Robison
Many companies, along with ours, now support your dealership with back-end, e-commerce solutions. Others are introducing emerging technologies, like the collaboration between e-commerce providers and distributors that sell direct to consumers, then ship those sales to a dealer automatically for consumer pick up. Read more >>
Tags: Aftermarket, Tim Calhoun
Despite the cold temperatures and waning economy, Chicken Little’s sky did not fall on Daytona Bike Week this year. It fact, it flourished, proving motorcycle riders will not give up their beloved sport when times, or weather, are tough. Read more >>
Do you know how to influence and guide shopper behavior? Do you know one of a store’s functions is not just to house products, but to drive sales? Is your store a destination? A place I not only to buy what I need, but find products I want. Read more >>
It is understandably tough out there. Myself and other manufacturers are all fighting for your valuable wall and floor space. There is less disposable income being spent and a record level of savings. If you’re going to survive, a tight budget must be kept, so it is time to get creative. It is time to train up your staff, revise your approach and sharpen your repertoire. Read more >>
Where is the first place you look when visiting your local dealership? In my experience, I am often drawn directly to the new bikes and new products to check out the latest and greatest. It seems like many enthusiasts do the same, like moths blindly flocking to a light. Rider enthusiasts are attached to new and innovative products. Read more >>
If I walk into your store and don’t find everything I’m looking for and then go online and see all of the products I wanted to see, which is the better shopping experience? Read more >>
Is that a leading question or what? What I am leading to is LED lighting. LED is quickly on track to becoming more affordable and easier to purchase. LED lighting for many powersport retailers could help cut long-term costs. Many dealerships were designed with a high concentration of track lighting (accent lighting). Incandescent track lights are expensive to run, very hot (hard to adjust heads without a special glove) and they burn out, often leaving lots of dead lighting. Read more >>
As the preowned market continues to grow, rider fitment becomes increasingly important. Tom Rudd with Kuryakyn refers to this opportunity as “TSI.” Tall, short and in-between riders trading bikes create a real need to address fitment. Simply put, if they don’t feel comfortable, they won’t buy. Read more >>
