By TIM CALHOUN - EXECUTIVE VICE PRESIDENT, LEOVINCE
DECEMBER 2ND, 2011
I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the news we hear, “It” is all around us for most of our lives. It seems like (at least in my case) I have found myself falling into “Its” web despite knowing better. “It” is that breakthrough product, that new unit, that one sales strategy, that new employee, that new marketing plan that we think will reward us with the one big pay day. “It” will make our economic woes disappear, change the balance sheet, finally put us on the map, change the outcome of all future actions. Read more >>
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
NOVEMBER 18TH, 2011
In last month’s blog, I wrote about what to be doing for the next three months. … Well, how have you used this information? Do you use the information? You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season is retail’s Super Bowl! This is where we get to focus on putting out great displays, promotions, or at the very least, communication to customers new and existing and sell our you-know-what’s off! Read more >>
By TIM CALHOUN - EXECUTIVE VICE PRESIDENT, LEOVINCE
NOVEMBER 4TH, 2011
As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel in. Part of this is giving your employees the ability to make critical decisions that will allow for them to complete their roles effectively. Read more >>
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
OCTOBER 21ST, 2011
If you’re a powersports dealer, you should already be preparing for the holiday season. Read more >>
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
SEPTEMBER 16TH, 2011
For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise). I know dealers really hate giving away margin or marking down products in any form. I have known many dealers to have more than three-year-old merchandise on their showroom floors at full retail. Here’s why this is a BAD idea: Read more >>
By TIM CALHOUN - EXECUTIVE VICE PRESIDENT, LEOVINCE
SEPTEMBER 2ND, 2011
Recently I have found myself in more than a few discussions with friends and colleagues where I have mentioned that although I have recognized a year filled with personal and professional success, it is getting harder to recognize a win. Read more >>
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
AUGUST 19TH, 2011
Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you all have a desire to learn about merchandising and its direct relation to better PG&A profits. Read more >>
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
JUNE 16TH, 2011
I have had the privilege to travel all over the U.S. – and that includes Alaska and Hawaii. And in 24 years of visiting stores and working with dealer staff on visual merchandising, I have been into every size and kind of powersports retail store there is. But with all the diversity in regions, locations, sizes and budgets, there are always some of the most ridiculous rules applied to the stores’ visual merchandising planning – and consistently too. So please, sit back, take a moment of your time, and let me share the rules you have set and why they cost you sales. Read more >>
By TIM CALHOUN - EXECUTIVE VICE PRESIDENT, LEOVINCE
JUNE 6TH, 2011
Many of the reports and statistics we read on our industry are typically national with a regional breakdown or even a state breakdown of these statistics. These are delivered often, as they are relatively easy numbers to come up with and for a 5,000-foot view they are very relevant to market trends and conditions, but don’t go running at them just yet. Read more >>
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
MAY 20TH, 2011
This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and just plain gray and dreary. Customers are very reactive to this. Bad weather keeps customers at home, while a sunny day makes the floodgates open and the people want things now. Read more >>
