PowerSportsBusiness Insider » Aftermarket

It’s closeout time in the parts department

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Thu, 02 Sep 2010 21:22:49 +0000

Each of you should have or are just about ready to have a clearance sale and clean out your retail house. Be aggressive! You can’t afford to tie up your cash flow on stale products that no longer appeal to customers.

Retail hoarding

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Fri, 30 Jul 2010 14:08:26 +0000

Hoarding has come into our consciousness through TV programs showcasing people who have extreme hoarding issues. I had not made a connection of hoarding as a retail problem until I thought of one stand out dealership showroom make over. Read more >>

“Open House” Discount or not to discount…

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Thu, 27 May 2010 15:44:35 +0000

At a recent open house I attended, the dealership put a 20 percent discount straight across the board on all apparel products sold that day. They made signs in bright green paper and hung them on the walls and fixtures. As a result, the store looked like it had large green markers everywhere. Unless you really took a moment to focus on the signs, you as a visitor didn’t know what they were about. Read more >>

Be a part of the changing consumer purchasing habits

Tim Calhoun - U.S. Manager, LeoVince — Mon, 03 May 2010 17:54:56 +0000

Many companies, along with ours, now support your dealership with back-end, e-commerce solutions. Others are introducing emerging technologies, like the collaboration between e-commerce providers and distributors that sell direct to consumers, then ship those sales to a dealer automatically for consumer pick up. Read more >>

Riding off the recession in Daytona

Brian Etter: President and CEO, Motorsport Aftermarket Group — Thu, 08 Apr 2010 14:12:14 +0000

There may have been moments when the number of riders attending the myriad events in south Florida was smaller than last year’s, but cash registers proved otherwise during the cold, but clear Bike Week.

Increase your store’s ROI with visual merchandising

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Fri, 26 Mar 2010 17:34:56 +0000

Do you know how to influence and guide shopper behavior? Do you know one of a store’s functions is not just to house products, but to drive sales? Is your store a destination? A place I not only to buy what I need, but find products I want. Read more >>

Finding untapped revenue

Tim Calhoun - U.S. Manager, LeoVince — Fri, 19 Mar 2010 15:44:32 +0000

If you’re going to survive, a tight budget must be kept, so it is time to get creative. It is time to train up your staff, revise your approach and sharpen your repertoire.

Completing the new product cycle

Brian Etter: President and CEO, Motorsport Aftermarket Group — Mon, 15 Mar 2010 18:58:10 +0000

Where is the first place you look when visiting your local dealership? In my experience, I am often drawn directly to the new bikes and new products to check out the latest and greatest.

Create your own virtual showroom

Tim Calhoun - U.S. Manager, LeoVince — Tue, 02 Feb 2010 20:58:58 +0000

If you cannot afford to stock those exhausts, apparel, helmets and other premium or higher-end products, don’t give up the sale. Present these products virtually!

If you could save money and improve your showroom’s look, would you?

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Tue, 26 Jan 2010 15:10:08 +0000

Is that a leading question or what? What I am leading to is LED lighting. LED is quickly on track to becoming more affordable and easier to purchase. LED lighting for many powersport retailers could help cut long-term costs. Many dealerships were designed with a high concentration of track lighting (accent lighting). Incandescent track lights are expensive to run, very hot (hard to adjust heads without a special glove) and they burn out, often leaving lots of dead lighting. Read more >>