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	<title>PowerSportsBusiness Insider &#187; Aftermarket</title>
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		<title>Waiting for the big one</title>
		<link>http://insider.powersportsbusiness.com/2011/12/waiting-for-the-big-one/</link>
		<comments>http://insider.powersportsbusiness.com/2011/12/waiting-for-the-big-one/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 20:57:28 +0000</pubDate>
		<dc:creator>Tim Calhoun - Executive Vice President, LeoVince</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Tim Calhoun]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=2026</guid>
		<description><![CDATA[I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the news we hear, “It” is all around us for most of our lives. It seems like (at least in my case) I have found myself falling into “Its” web despite knowing better. “It” is that breakthrough product, that new unit, that one sales strategy, that new employee, that new marketing plan that we think will reward us with the one big pay day.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Prepare for customers as the holidays approach</title>
		<link>http://insider.powersportsbusiness.com/2011/11/holiday-retail/</link>
		<comments>http://insider.powersportsbusiness.com/2011/11/holiday-retail/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 15:02:23 +0000</pubDate>
		<dc:creator>Jennifer Robison - Retail Environment Specialist, Tucker Rocky</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[holiday sales]]></category>
		<category><![CDATA[Jennifer Robison]]></category>
		<category><![CDATA[merchandising]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=2004</guid>
		<description><![CDATA[You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season is retail’s Super Bowl! This is where we get to focus on putting out great displays, promotions, or at the very least, communication to customers new and existing and sell our you-know-what’s off!]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Empower your staff, but verify their work</title>
		<link>http://insider.powersportsbusiness.com/2011/11/checks-and-balances/</link>
		<comments>http://insider.powersportsbusiness.com/2011/11/checks-and-balances/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:10:48 +0000</pubDate>
		<dc:creator>Tim Calhoun - Executive Vice President, LeoVince</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Tim Calhoun]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1989</guid>
		<description><![CDATA[As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel in. Part of this is giving your employees the ability to make critical decisions that will allow for them to complete their roles effectively.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What you should be doing over the next three months</title>
		<link>http://insider.powersportsbusiness.com/2011/10/preparing-for-the-holidays/</link>
		<comments>http://insider.powersportsbusiness.com/2011/10/preparing-for-the-holidays/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 19:12:12 +0000</pubDate>
		<dc:creator>Jennifer Robison - Retail Environment Specialist, Tucker Rocky</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[Jennifer Robison]]></category>
		<category><![CDATA[parts department]]></category>
		<category><![CDATA[sales department]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1971</guid>
		<description><![CDATA[If you’re a powersports dealer, you should already be preparing for the holiday season. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Ready? It’s the markdown season again!</title>
		<link>http://insider.powersportsbusiness.com/2011/09/markdown-season/</link>
		<comments>http://insider.powersportsbusiness.com/2011/09/markdown-season/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 17:09:33 +0000</pubDate>
		<dc:creator>Jennifer Robison - Retail Environment Specialist, Tucker Rocky</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[Jennifer Robison]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[parts department]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1886</guid>
		<description><![CDATA[For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise).]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The new economy ‘win’</title>
		<link>http://insider.powersportsbusiness.com/2011/09/the-new-economy-%e2%80%98win%e2%80%99/</link>
		<comments>http://insider.powersportsbusiness.com/2011/09/the-new-economy-%e2%80%98win%e2%80%99/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:22:24 +0000</pubDate>
		<dc:creator>Tim Calhoun - Executive Vice President, LeoVince</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[dealerships]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Tim Calhoun]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1871</guid>
		<description><![CDATA[Recently I have found myself in more than a few discussions with friends and colleagues where I have mentioned that although I have recognized a year filled with personal and professional success, it is getting harder to recognize a win. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>In-store brand marketing is a tactile form of media</title>
		<link>http://insider.powersportsbusiness.com/2011/08/in-store-brand-marketing-is-a-tactile-form-of-media/</link>
		<comments>http://insider.powersportsbusiness.com/2011/08/in-store-brand-marketing-is-a-tactile-form-of-media/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 14:51:06 +0000</pubDate>
		<dc:creator>Jennifer Robison - Retail Environment Specialist, Tucker Rocky</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[Jennifer Robison]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[parts department]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1850</guid>
		<description><![CDATA[Basically, merchandising is marketing (in other words, in-store marketing), and your store is a form of tactile media. Put the two together and combine them with traditional outside marketing, and you get a strong link to grow your store’s sales.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The top ridiculous merchandising rules dealers think are law</title>
		<link>http://insider.powersportsbusiness.com/2011/06/ridiculous-merchandising-rules/</link>
		<comments>http://insider.powersportsbusiness.com/2011/06/ridiculous-merchandising-rules/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 21:25:01 +0000</pubDate>
		<dc:creator>Jennifer Robison - Retail Environment Specialist, Tucker Rocky</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[Jennifer Robison]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[parts department]]></category>
		<category><![CDATA[sales department]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1690</guid>
		<description><![CDATA[There are always some of the most ridiculous rules applied to the stores’ visual merchandising planning – and consistently too. So please, sit back, take a moment of your time, and let me share the rules you have set and why they cost you sales.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Deciphering statistics for your dealership</title>
		<link>http://insider.powersportsbusiness.com/2011/06/deciphering-statistics-for-your-dealership/</link>
		<comments>http://insider.powersportsbusiness.com/2011/06/deciphering-statistics-for-your-dealership/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:57:28 +0000</pubDate>
		<dc:creator>Tim Calhoun - Executive Vice President, LeoVince</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[Tim Calhoun]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1630</guid>
		<description><![CDATA[Pay attention to the statistics that speak to you about your most probable customer – it is always easier to pick the low-lying fruit.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Gray, cold, wet and a late start to the season for many</title>
		<link>http://insider.powersportsbusiness.com/2011/05/season-starts-late/</link>
		<comments>http://insider.powersportsbusiness.com/2011/05/season-starts-late/#comments</comments>
		<pubDate>Fri, 20 May 2011 13:48:00 +0000</pubDate>
		<dc:creator>Jennifer Robison - Retail Environment Specialist, Tucker Rocky</dc:creator>
				<category><![CDATA[Aftermarket]]></category>
		<category><![CDATA[inventory]]></category>
		<category><![CDATA[Jennifer Robison]]></category>

		<guid isPermaLink="false">http://insider.powersportsbusiness.com/?p=1569</guid>
		<description><![CDATA[This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and just plain gray and dreary. Customers are very reactive to this.]]></description>
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		<slash:comments>0</slash:comments>
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