The building blocks of empowerment

First of three in series. Read more >>

Build pre-show buzz

Powersports show season is right around the corner, and winter will be here before you know it. What plans are you working on to build your own display traffic?

How about all the leads you received from your manufacturers, inventory portals and your own website? They’re all great sources of potential sales. Hopefully, you’ve been diligent about collecting e-mail addresses from all the prospects you met this summer, and now you have the most qualified list that money can’t buy! Read more »

A success story: How one dealership did it

Here comes fall. Things slow down, and reassessments start – the “What ifs.” What if you did this or didn’t do that, what would be different? Clear-headed assessment can be one of the hardest things we do. But when done properly, it’s like turning on a 1,000-watt light bulb, and it shows what type of leader you really are. Here’s what one California dealer did and what has happened because of it: Read more >>

Are you a leader or a manager?

Leader or manager: do you know which one you are? Chances are good that whether or not you realize it, you are both. The manager’s job is to plan, organize and coordinate. The leader’s job is to inspire and motivate. Read more >>

Retail Remedies: Service department intro an important part of the sale

These articles recap some of the opportunities uncovered by our GSA powersports consultants during actual consulting visits. These are followed by recommended actions that address these opportunities. Our goal is to provide you with ideas to help improve your dealership. Read more >>

Leadership: What’s your style?

Theories abound on leadership. What kind of leadership is most effective? The best answer is: It depends. You’ve probably worked for several types of leaders, and possibly have demonstrated various types of leadership skills yourself, depending on the situation. Read more >>

When good management is not enough

Spring has sprung, and the selling season is here! There are products to retail, goals to meet and competition to outshine. I was recently talking to a dealer principal about his direction for the coming selling season. Our conversation centered on the impending removal of his parts manager after more than 20 years. After two decades, what happened? Read more >>

Leadership in your dealership

What qualities does it take to be a good leader? Do you look at leadership as being the work of dealer principals, general managers and department managers? If you believe that your leaders are just your managers, think again. Read more >>

Eavesdrop on your customers through social media

In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. Read more >>

Are you generating hot leads with online advertising?

A very small percentage of people in America own motorcycles, and this demands some thought on how to find and target those that do ride in your local market area. One reason that Search Engine Marketing (SEM) is becoming more and more popular among powersports dealers is because it’s an extremely viable way to find ‘Powersports Specific’ prospects who are in the market to buy… right now. Read more >>