PowerSportsBusiness Insider » Dealer Consultants

The building blocks of empowerment

Mark Mooney - Principal, Mohala Motorsports Consulting — Thu, 27 Oct 2011 18:05:40 +0000

Just because that new counter kid knows a computer and rides a dirt bike doesn’t mean he knows what to do at his job. The same applies to all your managers and team members, all the way down to the lot kid, although the lot kids sometimes seem to be the clearest about their job.

Build pre-show buzz

Bob McCann - Director of Education, ARI — Tue, 27 Sep 2011 20:07:01 +0000

Powersports show season is right around the corner, and winter will be here before you know it. What plans are you working on to build your own display traffic?

A success story: How one dealership did it

Mark Mooney - Principal, Mohala Motorsports Consulting — Fri, 23 Sep 2011 15:27:51 +0000

Here comes fall. Things slow down, and reassessments start – the “What ifs.” What if you did this or didn’t do that, what would be different? Clear-headed assessment can be one of the hardest things we do. But when done properly, it’s like turning on a 1,000-watt light bulb, and it shows what type of leader you really are.

Are you a leader or a manager?

Mark Mooney - Principal, Mohala Motorsports Consulting — Fri, 24 Jun 2011 18:10:25 +0000

Leader or manager: do you know which one you are? Chances are good that whether or not you realize it, you are both.

Retail Remedies: Service department intro an important part of the sale

Gart Sutton - President of Gart Sutton & Associates — Tue, 31 May 2011 20:07:03 +0000

Family members run most of the operation in this multi-line, 1,000-unit store. It is located in a large metro market that contains a number of highly competitive, large dealers. Although the dealership has many of the major product lines, it is trying to acquire additional key brands.

Leadership: What’s your style?

Mark Mooney - Principal, Mohala Motorsports Consulting — Fri, 27 May 2011 18:42:37 +0000

Theories abound on leadership. What kind of leadership is most effective? The best answer is: It depends. You’ve probably worked for several types of leaders, and possibly have demonstrated various types of leadership skills yourself, depending on the situation.

When good management is not enough

Mark Mooney - Principal, Mohala Motorsports Consulting — Fri, 29 Apr 2011 17:16:58 +0000

I was recently talking to a dealer principal about his direction for the coming selling season. Our conversation centered on the impending removal of his parts manager after more than 20 years. After two decades, what happened?

Leadership in your dealership

Mark Mooney - Principal, Mohala Motorsports Consulting — Fri, 18 Mar 2011 17:24:24 +0000

What qualities does it take to be a good leader? Do you look at leadership as being the work of dealer principals, general managers and department managers? If you believe that your leaders are just your managers, think again.

Eavesdrop on your customers through social media

Christopher Kourtakis - Owner, 360° Industry Solutions — Mon, 23 Aug 2010 18:49:08 +0000

In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. Read more >>

Are you generating hot leads with online advertising?

Tory Hornsby - General Manager, Dealership University — Tue, 08 Jun 2010 18:59:04 +0000

A very small percentage of people in America own motorcycles, and this demands some thought on how to find and target those that do ride in your local market area. One reason that Search Engine Marketing (SEM) is becoming more and more popular among powersports dealers is because it’s an extremely viable way to find ‘Powersports Specific’ prospects who are in the market to buy… right now. Read more >>