National Best New Dealer, National Best Exclusive Dealer, National Best Marketing and Northwest Dealer of the Year were just some of the numerous awards a Bend, Ore., dealership won. Read more >>
I’m ready to pick a fight. Well, OK, a figurative one. Read more >>
With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming: Read more >>
What percentage of your dealership’s Web leads are answered within 24 hours? Read more >>
Tags: Internet, Neil Pascale
Salt Lake City. August 2006. A darkened ballroom with a silhouette of light hitting two Ducati officials, one resting his hand on a gleaming red sport bike and the other slightly behind. Read more >>
Tags: Ducati, Neil Pascale
Harley-Davidson is heading into its annual summer dealer show with some positives in the marketplace — improved used prices and better new unit inventory — and unfortunately some negatives — the number of dealers selling below MSRP. Read more >>
DALLAS — Combine a Harley-Davidson dealer, an executive from a metric manufacturer, the founder of the largest aftermarket company in the industry with a brand specialist and you get a pretty lively discussion. Read more >>
A dealership in Appleton, Wis., was approached by the state’s Department of Natural Resources (DNR) about an easy, inexpensive way to get consumers into their store. Read more >>
Tags: DNR, Karin Gelschus
The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed out that a whopping 62 percent of retailers haven’t begun or are only in the early stages of laying out a strategy. I’m willing to bet that percentage is even higher for companies in the powersports industry given feedback we’ve gotten from readers. Read more >>
Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising — in layman’s terms, ads that are really in your face and the ads that match a site’s content. Read more >>
