With the challenging market we have all lived through over the past 12-15 months, I have found myself making a specific point to analyze our company’s market share and registration data in the form of a presentation as if I were going to show this to my boss in Austria each month. Read more >>
If I take in all the news that surrounds us on a daily basis, from the Internet, television, magazines, etc., the last word that comes to my mind is confidence. Oddly, this is one of the most important words that we should be focused on. Our industry is built on enjoyment. It’s even in our industry name, powersports. It is hard to imagine customer enjoyment with industry faces filled with doubt and questioning. As business leaders, general managers, owners and more, we are challenged to take out the fear, doubt and worry from our teams and provide a sense of confidence necessary to ensure enjoyment for the powersports customer. Read more >>
