By SARAH WEAVER, DEALERSHIP/AFFINITY MARKETING MANAGER, DAIRYLAND CYCLE INSURANCE
JULY 22ND, 2010
In all the years I’ve worked in the motorcycle industry, F&I has always been a hot topic; it’s frequently mentioned at both dealerships and industry events. Regardless of the venue, you’re sure to hear about finance strategies, lender relations and increasing ROI. Why is it, though, that you rarely hear word one about insurance? In this tumultuous economy, paying more attention to the personal lines insurance needs of your riders at your dealership may provide you with a plethora of benefits. Read more >>
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
JULY 1ST, 2010
Often times a Web site’s homepage is not used to its fullest potential. This struggle usually stems from not knowing how visitors view a page. A homepage lacking in organization or containing too much content can result in higher bounce rates. A site’s bounce rate represents the number of visitors who land on the site and do not view more than the page they land on. Read more >>
By CRAIG BROWN – VP OF BUSINESS DEVELOPMENT, V-SEPT INC.
JULY 1ST, 2010
Scenario (based upon multiple real-life customer service call center reports) – You receive a report from your call center that shows more than 75 percent of all of the leads entered by a certain sales person are not legitimate. Read more >>
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
JUNE 16TH, 2010
Most motorcycle dealerships fund their used inventory out of cash, and when cash is tight the outcome is often a reluctance to even consider taking a trade-in. On the other hand, we also know that the most successful salespeople make buying a new motorcycle from their dealership as easy as possible, and removing a shopper’s old motorcycle as an obstacle is often an important psychological step for the shopper to seriously consider buying a new motorcycle. Read more >>
By CRAIG BROWN – VP OF BUSINESS DEVELOPMENT, V-SEPT INC.
MAY 5TH, 2010
Scenario (based upon a real-life customer service call center report) – Your call center, in a routine follow-up customer satisfaction survey, discovers that the customer was killed in a motorcycle accident. Sadly, the accident involved an eighteen year old who received the motorcycle as a high school graduation gift. He never saw his graduation day. The boy’s mother, through a choked-up voice, asked that the dealership come and take the mangled motorcycle away. The dealership was unaware of the accident because the customer lived outside the range of their local newspaper. Read more >>
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
APRIL 28TH, 2010
Motorcycle prospects walk into a dealership interested in buying a new motorcycle, but the facts say that half the time those prospects will walk back out the door holding nothing in their hands. No keys to a new bike, but also no brochure. Read more >>
By MIKE BOOLOS - TRAINING SPECIALIST, ASSURANT SOLUTIONS
APRIL 6TH, 2010
Compliance in your dealership is your responsibility. If you expect to survive in today’s market, you must have a working knowledge of the rules and regulations. Read more >>
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
MARCH 29TH, 2010
Every dealership has a top-performing salesperson, selling more motorcycles than anyone else; maybe selling more than two or three other salespeople combined. We know that between seven and nine out of 10 new motorcycle shoppers walk back out the door without buying, and ironically your best salesperson may drive more of these potential customers away from your dealership than anyone else. Read more >>
By MIKE BOOLOS - TRAINING SPECIALIST, ASSURANT SOLUTIONS
MARCH 23RD, 2010
Recently there have been several attempts to scam dealers with fraudulent documents. Some of these are presented as International Bank Drafts with routing numbers from two Treasury bureaus, the Finance Management Services and the Bureau of Public Debt. Read more >>
By CRAIG BROWN – VP OF BUSINESS DEVELOPMENT, V-SEPT INC.
MARCH 11TH, 2010
We all make little mistakes as a routine part of our daily lives. Once in awhile, however, we make a mistake that is not so little. How you handle it is the key. The following scenario is based off a real-life customer service call center report. Read more >>
In all the years I’ve worked in the motorcycle industry, F&I has always been a hot topic; it’s frequently mentioned at both dealerships and industry events. Regardless of the venue, you’re sure to hear about finance strategies, lender relations and increasing ROI. Why is it, though, that you rarely hear word one about insurance? In this tumultuous economy, paying more attention to the personal lines insurance needs of your riders at your dealership may provide you with a plethora of benefits. Read more >>
