The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed out that a whopping 62 percent of retailers haven’t begun or are only in the early stages of laying out a strategy. I’m willing to bet that percentage is even higher for companies in the powersports industry given feedback we’ve gotten from readers. Read more >>
Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising — in layman’s terms, ads that are really in your face and the ads that match a site’s content. Read more >>
Often times a Web site’s homepage is not used to its fullest potential. This struggle usually stems from not knowing how visitors view a page. A homepage lacking in organization or containing too much content can result in higher bounce rates. A site’s bounce rate represents the number of visitors who land on the site and do not view more than the page they land on. Read more >>
Scenario (based upon multiple real-life customer service call center reports) – You receive a report from your call center that shows more than 75 percent of all of the leads entered by a certain sales person are not legitimate. Read more >>
Tags: Craig Brown
Last month I pointed out that there are significant disadvantages to forming what is called a C Corporation. That’s what most of us think of as a regular corporation, a corporation that files tax returns for its own income and losses and pays taxes at a corporate rate, not an individual rate. Read more >>
An increase in unit sales for your dealership: It is possible, even in today’s economy. Read more >>
Tags: Neil Pascale, Webinar
Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another news feed. Our readers have plenty of resources to get the news, whether it’s through the print magazine, bi-weekly e-newsletter, Twitter or our website, so we’re steering clear of providing another news application. Read more >>
Jan Kelly, president of Kelly Enterprises — This past week we received notice that the Red Flag Rule implementation date was delayed for the fifth time. Many of you reading this may think this is something to ignore, and those of us in education and compliance are feeling as if we have been living in the story of “Peter and the Wolf.” Rest assured the wolf will be knocking one day, and it is our hope that each dealership will be prepared. Read more >>
How is the retail picture in my showroom different from my region or the nation at-large? That common and incredibly important question is challenging enough to answer with regard to some new unit categories. (UTVs to name one!) Read more >>
Tags: Neil Pascale, preowned
While I can see some college kids thinking this would be the best money they ever spent, I can’t see the manufacturer making any real money — really an investment down the drain. Read more >>
