NOVEMBER 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link to a website page with little to no reward for the user scanning the barcode. I’ve even scanned a QR code on a website only to be presented with a link to the home page of the very same site. So, are QR codes just the latest marketing gimmick, or is there a real benefit to marketers and the audience they are trying to reach? Read more >>
OCTOBER 11TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Many dealerships have joined the rapidly growing number of businesses choosing to establish a brand presence on Facebook. Hopefully your dealership has not only set up a page on Facebook, but you are starting to get into the groove of posting engaging content on a regular basis. Now it’s time to take your Facebook marketing to the next level and focus on increasing your fan base. There are many easy ways for you to take an active role in increasing your number of Facebook fans. Read more >>
SEPTEMBER 12TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales. Read more >>
AUGUST 9TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. Read more >>
JULY 12TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? Read more >>
JUNE 14TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
As traditional marketing methods are now shifting toward social marketing tactics of engagement and relationship building, it is becoming common place to see businesses interacting on Facebook with their customers. If your dealership hasn’t created a Facebook page yet, now is the time to get started. Your customers are sure to be among Facebook’s over 600 million monthly active users. The once confusing process for setting up a business page on Facebook has since been simplified through recent enhancements by Facebook. Setting up a Facebook business page is now a quick and easy process. Read more >>
MAY 10TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Read more >>
MARCH 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
The popularity of online video viewing continues to grow. Read more >>
JANUARY 14TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Read more >>
DECEMBER 10TH, 2010
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Are you fully utilizing the online tools available to you for selling inventory? Ninety-four percent of consumers will conduct research online before making a purchase (Source: Compete.com, 2010). Providing your visitors with a positive online experience will help you make the sale. Read more >>
