The building blocks of empowerment

First of three in series. Read more >>

Build pre-show buzz

Powersports show season is right around the corner, and winter will be here before you know it. What plans are you working on to build your own display traffic?

How about all the leads you received from your manufacturers, inventory portals and your own website? They’re all great sources of potential sales. Hopefully, you’ve been diligent about collecting e-mail addresses from all the prospects you met this summer, and now you have the most qualified list that money can’t buy! Read more »

A success story: How one dealership did it

Here comes fall. Things slow down, and reassessments start – the “What ifs.” What if you did this or didn’t do that, what would be different? Clear-headed assessment can be one of the hardest things we do. But when done properly, it’s like turning on a 1,000-watt light bulb, and it shows what type of leader you really are. Here’s what one California dealer did and what has happened because of it: Read more >>

Leadership in your dealership

What qualities does it take to be a good leader? Do you look at leadership as being the work of dealer principals, general managers and department managers? If you believe that your leaders are just your managers, think again. Read more >>

Six ideas to get started on YouTube

With the recent news of Facebook passing Google as the most visited site, we can not forget about the second most used search engine on the Web: YouTube. Is your business using YouTube? Do you have a YouTube profile? YouTube is a great tool to communicate with your customer on a consistent basis. If you have not considered YouTube before, here are 6 quick ideas to help you get started: Read more >>