NOVEMBER 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link to a website page with little to no reward for the user scanning the barcode. I’ve even scanned a QR code on a website only to be presented with a link to the home page of the very same site. So, are QR codes just the latest marketing gimmick, or is there a real benefit to marketers and the audience they are trying to reach? Read more >>
JULY 12TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? Read more >>
JANUARY 14TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Read more >>
NOVEMBER 10TH, 2010
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone? Read more >>
OCTOBER 28TH, 2010
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site. Optimization is the term generally used to describe the process of improving the volume or quality of traffic to a website by marketing it on the major search engines. Read more >>
JUNE 4TH, 2010
By KARIN GELSCHUS - ASSOCIATE EDITOR, POWERSPORTS BUSINESS
While we at Powersports Business knew the desire for Web knowledge was high, we were blown away by just how high the need is after we posted our Web exclusive Dealer Internet FAQ article on PowersportsBusiness.com. Read more >>
