PowerSportsBusiness Insider » harley davidson

Industry responds to Japanese earthquake

Liz Hochstedler, Associate Editor - Powersports Business — Tue, 29 Mar 2011 19:08:49 +0000

When the world learned of the devastation in Japan that followed an earthquake and tsunami on March 11, people everywhere were shocked and saddened. Once that shock wore off and reality sunk in, big questions began to pop up in the industry.

Erik Buell’s latest project nearly ready to hit the street

Liz Hochstedler, Associate Editor - Powersports Business — Tue, 08 Mar 2011 19:21:06 +0000

EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else to announce the first-ever public viewing of Erik Buell’s new, consumer-ready sport bike.

The biggest news from the V-Twin Expo …

Neil Pascale, Editor - PowerSports Business — Tue, 08 Feb 2011 18:47:13 +0000

Tucker Rocky President Steve Johnson told Powersports Business the national distributor is “pushing a restart button” on Biker’s Choice, its V-twin arm.

Key Harley dealer metrics highlighted in survey

Neil Pascale, Editor - PowerSports Business — Wed, 14 Jul 2010 14:13:46 +0000

Harley-Davidson is heading into its annual summer dealer show with some positives in the marketplace — improved used prices and better new unit inventory — and unfortunately some negatives — the number of dealers selling below MSRP.

How many birthdays are you going to let your stale inventory have?

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Thu, 14 Jan 2010 22:26:33 +0000

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific taste. Read more >>

The critical components of every successful marketing campaign

Tory Hornsby - General Manager, Dealership University — Mon, 11 Jan 2010 17:07:53 +0000

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is it hitting at just the right time. In this blog, I’ll delve a little deeper into the first part: Your message. Read more >>

The craziest powersports ‘prohibition’

Neil Pascale, Editor - PowerSports Business — Thu, 07 Jan 2010 16:33:32 +0000

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted last year, this is likely one the wackiest times ever for retailing youth-designed powersports vehicles. Read more >>