AUGUST 23RD, 2011
By BRAD SMITH - PRODUCT MANAGER, ARI
The purpose of a website is to make money. It must be designed with visitors and search engines in mind – visitors to make sure they can quickly and easily find the information they need; search engines to ensure consistent, high rankings. If it’s not designed with those factors in mind, it doesn’t matter how slick it looks.; it won’t drive sales. Read more >>
AUGUST 9TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. Read more >>
JULY 15TH, 2011
By LIZ HOCHSTEDLER, ASSOCIATE EDITOR - POWERSPORTS BUSINESS
I’ll admit that I’m an impatient person. I’m a member of Generation Y who is used to cell phone calls, text messages, the Internet, Google, email and Facebook giving me instant information when I need it, and therefore instant gratification in finding what I’m looking for. Read more >>
JULY 12TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? Read more >>
MAY 10TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Read more >>
APRIL 1ST, 2011
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after 24 hours. Granted, that is a car business figure, but when we measured the same figure for the motorcycle industry back in 2008, we found that the motorcycle industry responsiveness to Internet inquiries was roughly one-half of the auto industry’s performance. Read more >>
JANUARY 14TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Read more >>
NOVEMBER 10TH, 2010
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone? Read more >>
NOVEMBER 5TH, 2010
By NEIL PASCALE, EDITOR - POWERSPORTS BUSINESS
Those of you in holiday preparation mode, a reminder to not forget about your online shopper. Read more >>
OCTOBER 28TH, 2010
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site. Optimization is the term generally used to describe the process of improving the volume or quality of traffic to a website by marketing it on the major search engines. Read more >>
