NOVEMBER 18TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
In last month’s blog, I wrote about what to be doing for the next three months. … Well, how have you used this information? Do you use the information? You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season is retail’s Super Bowl! This is where we get to focus on putting out great displays, promotions, or at the very least, communication to customers new and existing and sell our you-know-what’s off! Read more >>
OCTOBER 21ST, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
If you’re a powersports dealer, you should already be preparing for the holiday season. Read more >>
SEPTEMBER 16TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise). I know dealers really hate giving away margin or marking down products in any form. I have known many dealers to have more than three-year-old merchandise on their showroom floors at full retail. Here’s why this is a BAD idea: Read more >>
AUGUST 19TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you all have a desire to learn about merchandising and its direct relation to better PG&A profits. Read more >>
JUNE 16TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
I have had the privilege to travel all over the U.S. – and that includes Alaska and Hawaii. And in 24 years of visiting stores and working with dealer staff on visual merchandising, I have been into every size and kind of powersports retail store there is. But with all the diversity in regions, locations, sizes and budgets, there are always some of the most ridiculous rules applied to the stores’ visual merchandising planning – and consistently too. So please, sit back, take a moment of your time, and let me share the rules you have set and why they cost you sales. Read more >>
MAY 20TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and just plain gray and dreary. Customers are very reactive to this. Bad weather keeps customers at home, while a sunny day makes the floodgates open and the people want things now. Read more >>
MAY 17TH, 2011
By LIZ HOCHSTEDLER, ASSOCIATE EDITOR - POWERSPORTS BUSINESS
Our Industry Insiders bloggers come from a variety of backgrounds and cover an assortment of topics – from tips on merchandising to mini instructionals on social media to advice on management. Read more >>
APRIL 26TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek out new products and systems to aid visual display needs, and two, seek information and hear the talking points the retail industry is discussing. I also sourced and discovered products and companies that have solutions that would serve the powersports industry well. Read more >>
APRIL 15TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
There’s nothing about pricing and promotions that creates loyalty. All it does is train customers to shop for the lowest price, and customers have become well trained to do so. Read more >>
MARCH 18TH, 2011
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
Another season is coming and this year is going to go one of two ways: Really, really well or slightly better than last year. Read more >>
