In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. Read more >>
National Best New Dealer, National Best Exclusive Dealer, National Best Marketing and Northwest Dealer of the Year were just some of the numerous awards a Bend, Ore., dealership won. Read more >>
With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming: Read more >>
A dealership in Appleton, Wis., was approached by the state’s Department of Natural Resources (DNR) about an easy, inexpensive way to get consumers into their store. Read more >>
Tags: DNR, Karin Gelschus
The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed out that a whopping 62 percent of retailers haven’t begun or are only in the early stages of laying out a strategy. I’m willing to bet that percentage is even higher for companies in the powersports industry given feedback we’ve gotten from readers. Read more >>
Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another news feed. Our readers have plenty of resources to get the news, whether it’s through the print magazine, bi-weekly e-newsletter, Twitter or our website, so we’re steering clear of providing another news application. Read more >>
While I can see some college kids thinking this would be the best money they ever spent, I can’t see the manufacturer making any real money — really an investment down the drain. Read more >>
It’s likely you’ve been asked, “What makes your company different than your competition?” Hopefully you’ve asked yourself that question and answered it. Great. Now spell it out for your customers on your Web site. There was more than $177 billion spent on online sales in 2009 and that number is expected to increase again this year, according to the U.S. Census Bureau, so make sure people know why they should buy from you even before they step into your store. Read more >>
Tags: Karin Gelschus, online
You’d never guess UTV sales were believed to be down last year from the number of upgrades and additions this year in both areas of the side-by-side market – utility and sport. Read more >>
Tags: Karin Gelschus, UTV
While we at Powersports Business knew the desire for Web knowledge was high, we were blown away by just how high the need is after we posted our Web exclusive Dealer Internet FAQ article on PowersportsBusiness.com. Read more >>
