Everyone knows the roar of a Harley-Davidson. Harley enthusiasts blare their pipes in pride, while non-Harley riders often mock the noise. Read more >>
I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night. Read more >>
Though demand for custom motorcycles had dropped, and the economy had taken a downturn, the news of Big Dog Motorcycles’ closing still came as a surprise to many. Read more >>
Even now, some four years later, it still strikes me as the most aggressive — and thus riskiest — product launch the industry has seen in recent times. Read more >>
If you’re at all an industry aficionado who revels at watching what niches are suddenly becoming hot, than you had to appreciate Honda’s recent move. Read more >>
Tags: Honda, Kawasaki, motorcycle, Neil Pascale
It is amazing and sad to me as both the senior executive at LeoVince USA and as a lifelong rider that we are just now seeing reaction over California’s new exhaust/emission/sound law, SB435. Read more >>
I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific taste. Read more >>
There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is it hitting at just the right time. In this blog, I’ll delve a little deeper into the first part: Your message. Read more >>
Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted last year, this is likely one the wackiest times ever for retailing youth-designed powersports vehicles. Read more >>
