PowerSportsBusiness Insider » motorcycle

Are you ready to sell electric vehicles?

Liz Hochstedler, Associate Editor - Powersports Business — Tue, 26 Jul 2011 18:57:45 +0000

As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city cars, are growing in popularity and are beginning to be sold more frequently at powersports dealerships.

New motorcyclist joins the ranks

Liz Hochstedler, Associate Editor - Powersports Business — Fri, 24 Jun 2011 17:55:46 +0000

I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night.

Custom motorcycle demand changes

Liz Hochstedler, Associate Editor - Powersports Business — Fri, 08 Apr 2011 17:05:29 +0000

Though demand for custom motorcycles had dropped, and the economy had taken a downturn, the news of Big Dog Motorcycles’ closing still came as a surprise to many.

Quite a testament to a risky product development move

Neil Pascale, Editor - PowerSports Business — Fri, 25 Mar 2011 20:03:08 +0000

Even now, some four years later, it still strikes me as the most aggressive — and thus riskiest — product launch the industry has seen in recent times. The Spyder.

A new market share battleground

Neil Pascale, Editor - PowerSports Business — Tue, 02 Nov 2010 18:22:16 +0000

If you’re at all an industry aficionado who revels at watching what niches are suddenly becoming hot, than you had to appreciate Honda’s recent move.

The most important link in this political chain

Tim Calhoun - Executive Vice President, LeoVince — Tue, 12 Oct 2010 16:06:12 +0000

It is amazing and sad to me as both the senior executive at LeoVince USA and as a lifelong rider that we are just now seeing reaction over California’s new exhaust/emission/sound law, SB435.

How many birthdays are you going to let your stale inventory have?

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Thu, 14 Jan 2010 22:26:33 +0000

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific taste. Read more >>

The critical components of every successful marketing campaign

Tory Hornsby - General Manager, Dealership University — Mon, 11 Jan 2010 17:07:53 +0000

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is it hitting at just the right time. In this blog, I’ll delve a little deeper into the first part: Your message. Read more >>

The craziest powersports ‘prohibition’

Neil Pascale, Editor - PowerSports Business — Thu, 07 Jan 2010 16:33:32 +0000

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted last year, this is likely one the wackiest times ever for retailing youth-designed powersports vehicles. Read more >>