NOVEMBER 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link to a website page with little to no reward for the user scanning the barcode. I’ve even scanned a QR code on a website only to be presented with a link to the home page of the very same site. So, are QR codes just the latest marketing gimmick, or is there a real benefit to marketers and the audience they are trying to reach? Read more >>
SEPTEMBER 12TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales. Read more >>
AUGUST 23RD, 2011
By BRAD SMITH - PRODUCT MANAGER, ARI
The purpose of a website is to make money. It must be designed with visitors and search engines in mind – visitors to make sure they can quickly and easily find the information they need; search engines to ensure consistent, high rankings. If it’s not designed with those factors in mind, it doesn’t matter how slick it looks.; it won’t drive sales. Read more >>
AUGUST 9TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. Read more >>
MAY 10TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Read more >>
APRIL 1ST, 2011
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after 24 hours. Granted, that is a car business figure, but when we measured the same figure for the motorcycle industry back in 2008, we found that the motorcycle industry responsiveness to Internet inquiries was roughly one-half of the auto industry’s performance. Read more >>
MARCH 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
The popularity of online video viewing continues to grow. Read more >>
JANUARY 14TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Read more >>
DECEMBER 10TH, 2010
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Are you fully utilizing the online tools available to you for selling inventory? Ninety-four percent of consumers will conduct research online before making a purchase (Source: Compete.com, 2010). Providing your visitors with a positive online experience will help you make the sale. Read more >>
NOVEMBER 10TH, 2010
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone? Read more >>
