I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off. Read more >>
Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because showcasing your dealership’s goods while other retailers are promoting theirs is highly important. But one we haven’t yet touched on is Small Business Saturday. Read more >>
Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing. Read more >>
Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the event, and I’ve found my thoughts about its success are all positive. Read more >>
Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending. Read more >>
What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week? The most obvious reason is department stores are a one-stop shop. Read more >>
Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you? Read more >>
Everyone knows the roar of a Harley-Davidson. Harley enthusiasts blare their pipes in pride, while non-Harley riders often mock the noise. Read more >>
I’ll admit that I’m an impatient person. I’m a member of Generation Y who is used to cell phone calls, text messages, the Internet, Google, email and Facebook giving me instant information when I need it, and therefore instant gratification in finding what I’m looking for. Read more >>
Sometimes it seems there is an odd juxtaposition in our industry. Same store sales have been up for 10 months straight over the year-ago months, according to data provided to Powersports Business by ADP Lightspeed, yet we still talk to dealers who say the economic recovery has yet to affect them. Read more >>
