PowerSportsBusiness Insider » quad

How many birthdays are you going to let your stale inventory have?

Jennifer Robison - Retail Environment Specialist, Tucker Rocky — Thu, 14 Jan 2010 22:26:33 +0000

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific taste. Read more >>

The critical components of every successful marketing campaign

Tory Hornsby - General Manager, Dealership University — Mon, 11 Jan 2010 17:07:53 +0000

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is it hitting at just the right time. In this blog, I’ll delve a little deeper into the first part: Your message. Read more >>

The craziest powersports ‘prohibition’

Neil Pascale, Editor - PowerSports Business — Thu, 07 Jan 2010 16:33:32 +0000

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted last year, this is likely one the wackiest times ever for retailing youth-designed powersports vehicles. Read more >>