NOVEMBER 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link to a website page with little to no reward for the user scanning the barcode. I’ve even scanned a QR code on a website only to be presented with a link to the home page of the very same site. So, are QR codes just the latest marketing gimmick, or is there a real benefit to marketers and the audience they are trying to reach? Read more >>
APRIL 1ST, 2011
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after 24 hours. Granted, that is a car business figure, but when we measured the same figure for the motorcycle industry back in 2008, we found that the motorcycle industry responsiveness to Internet inquiries was roughly one-half of the auto industry’s performance. Read more >>
MARCH 22ND, 2011
By LIZ HOCHSTEDLER, ASSOCIATE EDITOR - POWERSPORTS BUSINESS
Think for a second how often you see cell phones in your daily life. At the mall, teens are using them to text each other; at the airport, business people are perusing their e-mail, and in your dealership, customers are price checking and researching purchases. Read more >>
MARCH 10TH, 2011
By LIZ HOCHSTEDLER, ASSOCIATE EDITOR - POWERSPORTS BUSINESS
A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting, e-mailing or using Facebook, right? Not always. Read more >>
MAY 7TH, 2010
By KARIN GELSCHUS - ASSOCIATE EDITOR, POWERSPORTS BUSINESS
To say that smartphones, especially iPhones and Androids, are increasing in sales faster than other cell phone devices is a huge understatement. Read more >>
