NOVEMBER 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link to a website page with little to no reward for the user scanning the barcode. I’ve even scanned a QR code on a website only to be presented with a link to the home page of the very same site. So, are QR codes just the latest marketing gimmick, or is there a real benefit to marketers and the audience they are trying to reach? Read more >>
OCTOBER 11TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Many dealerships have joined the rapidly growing number of businesses choosing to establish a brand presence on Facebook. Hopefully your dealership has not only set up a page on Facebook, but you are starting to get into the groove of posting engaging content on a regular basis. Now it’s time to take your Facebook marketing to the next level and focus on increasing your fan base. There are many easy ways for you to take an active role in increasing your number of Facebook fans. Read more >>
JUNE 14TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
As traditional marketing methods are now shifting toward social marketing tactics of engagement and relationship building, it is becoming common place to see businesses interacting on Facebook with their customers. If your dealership hasn’t created a Facebook page yet, now is the time to get started. Your customers are sure to be among Facebook’s over 600 million monthly active users. The once confusing process for setting up a business page on Facebook has since been simplified through recent enhancements by Facebook. Setting up a Facebook business page is now a quick and easy process. Read more >>
MAY 13TH, 2011
By LIZ HOCHSTEDLER, ASSOCIATE EDITOR - POWERSPORTS BUSINESS
While sitting through social media seminars and talking to dealers at Powersports Business’ Profit Xcelerator last fall, I kept hearing the same excuse from dealers as to why they hadn’t started a Facebook or Twitter page: they don’t have the time. Read more >>
MARCH 15TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
The popularity of online video viewing continues to grow. Read more >>
JANUARY 14TH, 2011
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Read more >>
AUGUST 23RD, 2010
By CHRISTOPHER KOURTAKIS - OWNER, 360° INDUSTRY SOLUTIONS
In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. Read more >>
JULY 23RD, 2010
By KARIN GELSCHUS - ASSOCIATE EDITOR, POWERSPORTS BUSINESS
With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming: Read more >>
