JANUARY 18TH, 2011
By NEIL PASCALE, EDITOR - POWERSPORTS BUSINESS
Tell me if this doesn’t sound familiar. You’re working with a customer on a trade-in, determining what you’re willing to pay for their used unit and what they’re willing to sell it for. Read more >>
JUNE 16TH, 2010
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
Most motorcycle dealerships fund their used inventory out of cash, and when cash is tight the outcome is often a reluctance to even consider taking a trade-in. On the other hand, we also know that the most successful salespeople make buying a new motorcycle from their dealership as easy as possible, and removing a shopper’s old motorcycle as an obstacle is often an important psychological step for the shopper to seriously consider buying a new motorcycle. Read more >>
